‘Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience. Investing in this type of technology can be financially beneficial to a company. It seems like a win/win for both the customer and the company, and it can be. It can also be a risk.’ BARE shares an article by Shep Hyken for Forbes on achieving customer love.
‘Poor personalization can drive disengagement just as often as good personalization drives engagement. It’s not enough to just use the data you have available; you must create content that utilizes that data and makes your consumer feel like you know more about them than just their name and company.’ BARE shares an article by Justin Sharaf for Total Retail about maximizing personalization.
‘Please take a moment and cast your mind back to how many people and businesses used to talk about ideas and practices before becoming commonplace.’ BARE shares an article by Adrian Swinscoe for Forbes with fears that could be undermining both the customer and employee experience.
BARE International honored for the MSPA Americas annual Shoppers’ Choice Awards for 2020.
As a business owner, it’s critical to understand how expectations are evolving and how to adapt business strategies to effectively close this gap. Read more