The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.
More and more companies are talking about being customer focused, but are they doing it well enough to create a competitive advantage and drive revenue? Not only does investing in Customer Experience Management keep you ahead of the competition, it also plays in important role in increasing your bottom line. Read more
Customer experience today is changing radically: The recent NewUser report found that 85% of companies need to improve their customer experience, so how can you keep up to date with CX competition? Read more
In a world where your competitors are only a click away, customer loyalty really is the new marketing.
‘For most of us, a lunch break is an opportunity to grab some food and get away from our desks for a little while.‘ BARE shares an excerpt by John Fitzsimons for Love Money on “How to Get Richers on Your Lunch Break.”
‘But if you’re a bit savvy, you can turn that break from the day job into a spot of extra money making.
It’s the most wonderful time of the year in my household. Why?
Baseball fans are gearing up for an exciting new season. Basketball, hockey and soccer fans are cheering their teams on to playoffs and championships. Football fans are counting the days to preseason and fantasy drafts. Whether mainstream or one of many other popular sports, fan loyalty and enthusiasm around the world are stronger than ever.
So why has attendance at stadiums and arenas been declining?
Quirk’s Media writes, ‘There are many different ways to measure and gauge customer and user experience. Companies that specialize in CX and UX use a range of tools and methodologies – from more traditional methods like surveys to more tech-based techniques like eye-tracking and biometrics – to give insight into how to your users and customers interact with your brand, products and services and provide ways to improve those experiences.’
‘Experience is more than just what we see, it’s what we feel. In the physical world, touching an object creates stimulation, but when we’re shopping online, we don’t have the opportunity to touch things and create that sensation.‘ BARE shares an article by Liraz Margalit for CMS Wire on “Digital Experiences and Why They Matter.”
‘When we experience something in the physical world, we absorb a wealth of information in front of us to help build a picture and form an impression of what we perceive, taking in the sights, sounds, smells, tastes and textures.
Now, however, as we move into a world that is becoming increasingly digital, more and more of what we experience lies on backlit screens built from ones and zeros.
‘Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.‘ BARE shares an article by Michael Evans for Forbes on “Build A 5-Star Customer Experience With Artificial Intelligence.”
‘But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.
‘BARE was founded in 1987 by Dale Bare and Michael Bare. At the time, Dale had her own public relations and marketing business and Mike was a regional director for a chain of Mexican restaurants.
Today, the company provides services for 4,500 clients in the following industries: financial, retail, automobile, health and wellness, housing, restaurant, mailing services, transportation, country club, hotel and resort and casino.‘ BARE shares an interview with CEO Dale Bare by Mystery Shopper Magazine.