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‘Brands have implemented any number of approaches in the name of customer experience; agile techniques, insight-driven strategy and real-time optimization. But, catapulted into lockdown by Covid-19, the following six months have been the ultimate litmus test for them.’ BARE shares an article by Morag Cuddeford-Jones for Marketing Week on why taking care of employees has helped take care of customers in times of crisis.

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Remote work is on the rise, therefore it’s critical for companies to figure out how to maintain a positive company culture across the organization, regardless of the physical distance between team members.   Read more