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Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.

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Social media allows your customers to voice their opinion every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad. Listening in on social media is a great way to get ahead of your competitors and keep your customers coming back for more.

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