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What exactly is ‘DIGITAL’ Customer Experience? Is it mobile? Apps? Social media? Here, BARE International breaks down all you need to know about incorporating a seamless digital experience for your customers in 2020.
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Due to a strong economy, global consumer purchasing power and digital innovation, 2019 has brought the opportunity to engage with your audience using all the latest technological trends. Read more

‘Experience is more than just what we see, it’s what we feel. In the physical world, touching an object creates stimulation, but when we’re shopping online, we don’t have the opportunity to touch things and create that sensation.‘ BARE shares an article by Liraz Margalit for CMS Wire on “Digital Experiences and Why They Matter.”

‘When we experience something in the physical world, we absorb a wealth of information in front of us to help build a picture and form an impression of what we perceive, taking in the sights, sounds, smells, tastes and textures.

Now, however, as we move into a world that is becoming increasingly digital, more and more of what we experience lies on backlit screens built from ones and zeros.

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‘Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.‘ BARE shares an article by Michael Evans for Forbes on “Build A 5-Star Customer Experience With Artificial Intelligence.”

‘But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.

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