Excellence in customer service is one of the biggest competitive advantages for any business. But how can you be sure that the experience you provide aligns with customer expectations? One of the most effective and strategic ways to answer this question is through mystery shopping, which delivers valuable insights into service performance and customer experience.
Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity.
In the business world, every decision can directly impact a company’s results. However, many organizations still make decisions based on assumptions or intuition, without in-depth analysis.
Do you really know how your customers see your business? Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey.
Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life.
This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.
Every business strives to deliver the best possible experience to its customers, but does the service provided truly meet expectations? Often, small details go unnoticed by management, directly affecting customer satisfaction – enter, Mystery Shopping.
Customer experience is one of the key factors determining a business’s success. Satisfied customers not only return but also recommend your brand to others, helping to build a positive reputation and drive growth. But how do you know if your company is meeting customer expectations? The answer lies in customer experience surveys.
Imagine stepping off a long-haul flight, weary and craving a moment of calm before your next leg. Instead of searching for an empty seat in a crowded terminal, you find yourself welcomed into an exclusive lounge—an oasis of plush seating, gourmet dining, and personalized service.
This level of premium hospitality is no longer just a perk for elite travelers; it’s a carefully crafted strategy by financial companies to enhance customer loyalty and brand prestige. Chase, Capital One, and other major players are making bold moves in this space, reshaping the landscape of airport lounges and beyond. At BARE International, we specialize in uncovering the customer experience insights behind these trends, helping businesses understand what truly drives consumer engagement.
Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space.
At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.
Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred.
Travelers are looking for authentic guest experiences that engage their senses and inspire creativity. This demand has grown significantly, especially with the rise of artificial intelligence. In this article, Linda Amraen, the Global Director of Hospitality, discusses the AI-augmented changes happening in the hospitality industry.