Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.

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The more technology advances, the more it’s integrated into our daily lives. As people change their behaviors, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, we’ll need to pursue one, holistic approach — an omni-channel experience.  Read more

You may have heard the term Customer Technology being thrown around lately, and how it is changing the face of customer experience. Here, BARE International shares an article by Blake Morgan for Forbes on What Is Customer Experience Technology?

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Did you know that May 1 is Loyalty Day — the same day much of the rest of the world celebrates as May Day? Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers.

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How do you nurture your connection with your customers in a meaningful way? How do you ensure their experience is such a positive one your customers become loyal ones?

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It’s time to get your financial house in order. Spring — with new life popping up everywhere — is the source of many an impulse to start afresh. Now is a good time to evaluate things and make any necessary changes.

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We interviewed five of BARE’s Project Managers to see what their day-to-day looks like! Read on to see what it takes to juggle multiple projects and work with hundreds of people throughout the BARE community!

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Easter is right around the corner, and while we’re all looking forward to some much needed time off, it’s certainly not time to be ignoring your customers with cash to spend! Happy customers are the keystone of success for many businesses. Poor customer service can quickly bite you where it hurts most: your profits.

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Social media allows your customers to voice their opinion every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad. Listening in on social media is a great way to get ahead of your competitors and keep your customers coming back for more.

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The Groundhog hath spoken – and it’s not good news! But don’t worry, we’re here to help brighten the 6 more weeks of winter! Read more