mystery shopping

A recent Customer Satisfaction Pulse Study conducted by BARE International indicates that more than 40% of sales conversations do not gather key information such as what the buyer is looking for, how the vehicle will be used and how much a buyer is comfortable spending. This Pulse Study was conducted to gain insights from an everyday customer´s point of view.

According to BARE president Mike Bare, “We consult with several automotive brands. Our goal was to conduct a brief pulse study to give our current and potential clients insight into how their customers experience the sales process. The results show some clear industry indicators.”

Three major automotive brands were evaluated across ten countries. The study investigated five relevant touch-points of the customer journey: Pre-Visit Telephone Call, Arrival at the Dealership, Sales Advisor Interaction, Sales Closing, and General Impressions and Recommendations. The overall results show clear indications for areas of improvement during the sales process.

To download the Pulse Study, click here.