BARE International, the most trusted name in customer experience research releases the 3rd in the retail case study series, Retail Launch in China.
A famous Austrian outdoor brand had always adhered to consumer demands, and persisted in using professional high mountain tests to guarantee product quality. The brand entered into the China market in 2003. The brand had strong confidence for the China market, and they also had a high speed development plan.However, they also had to face many difficulties such as competitors and ever-changing customer demands.
They wanted to know the quality of service their staff provided, and what the gaps between competitors and themselves were. They also wanted to know about the Chinese customer demands for outdoor apparel, accessories, and equipment. They chose BARE as their consulting company in 2011.
After analyzing the brand’s challenges and difficulties, BARE provided an integrated solution for them to solve these problems.
Click here to download the study and read BARE’s solution and the proven results now.