BARE International’s Commitment to ESG

At BARE International, we don’t just observe what makes great customer experiences. We live it. As a global leader in customer experience research, our commitment to ESG (Environmental, Social, and Governance) is more than a set of values. It’s a framework that guides how we lead, support, and evolve. Here’s how we bring ESG to life across our company.

Environmental: Sustainability in Action

At BARE International, environmental responsibility means integrating tech-driven solutions that reduce waste and support sustainable practices across operations.

Remote Work = Fewer Emissions

Our global team benefits from flexible, remote work arrangements that significantly lower commuting and business travel, cutting down on carbon emissions while supporting work-life wellness.

BARE-IFY: A Smart Leap Toward Paperless Operations

To help teams and clients minimize their environmental impact, we use BARE‑IFY (Pulse®) as a mobile self-audit tool that eliminates the need for printed checklists and paperwork.

This digital platform allows users to complete self-audits, submit documentation, and access insights directly from their mobile device or desktop without ever touching a sheet of paper. It promotes:

Reduced material waste
Faster compliance tracking
More efficient feedback loops

With every checklist completed digitally, we eliminate another piece of unnecessary print waste and bring sustainability into everyday operations. (Learn more)

Social: Empowering People and Communities

As a woman-owned and women-led company, BARE International puts people at the heart of everything we do. From the evaluators we communicate with to the communities we serve, our social responsibility efforts are designed to make a tangible difference.

Woman-Owned and Proud

Founded and led by CEO Emerita Dale Bare, we’re proud to stand as a certified woman-owned business. Representation matters, and our leadership reflects the strength of diversity and inclusion at every level of the organization.

Giving Back Through the Postal Shop Food Drive

One of our most impactful programs is the Postal Shop Food Drive, where evaluators completing mail-in mystery shop assignments are invited to include a non-perishable food item. These donations are collected at our offices and distributed to local food banks. It’s a small gesture with a big impact, and a reminder that CX and community service can go hand in hand.

Supporting a Global Evaluator Network

We also champion fairness in gig work. Our support teams, resources, and tools like our interactive shop map and route planning assistance help evaluators succeed on the projects they complete for our clients. We aim to create meaningful opportunities that are accessible, flexible, and equitable.

Governance: Ethics and Accountability

Integrity drives trust. At BARE, we embed good governance into every facet of our operations to ensure that our partnerships, programs, and processes are built on transparency, professionalism, and industry collaboration.

Active Members of the MSPA

BARE International is a long-standing member of the Mystery Shopping Providers Association (MSPA), a global body that promotes ethics and excellence in the CX research industry. Our involvement helps shape best practices and ensures our services meet rigorous standards.

Transparent Reporting, Fair Project Fees, and Data Security

We are committed to clear, honest communication with both our clients and the evaluator community. From transparent project fees to ethical data use, we uphold high standards that foster trust and long-term relationships.

As part of that commitment, BARE International is proud to be ISO 27001 certified, the international gold standard for information security management. This certification reflects our rigorous approach to safeguarding sensitive data whether it belongs to our clients, internal teams, or the evaluators with whom we interact.

Data security isn’t just a checkbox. It’s a core part of how we govern responsibly and protect those we serve.

Final Thoughts: Building an ESG-Driven CX Legacy

Sustainability. Inclusion. Integrity. These aren’t just buzzwords—they’re the building blocks of our daily work at BARE International. As we continue helping brands elevate their customer experiences, we remain committed to doing it with purpose and responsibility.

At BARE International, we pride ourselves on helping businesses decode customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve.

Reach out to us today to explore how our tailored research can take your CX strategy to new heights.

Tell us about your business and what keeps you up at night. We can help.