Entries by onimod

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Are Customer Surveys Effective?

Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending inadequate surveys.

Building Brand Loyalty With Generation Z

Brands will find huge differences across generations when it comes to customer loyalty. While Generation Z is complicated and demanding, they are maturing and have immense purchasing power. Is your company ready to win their advocacy?

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4 Omnichannel Mistakes to Avoid in Retail

With omnichannel selling, retailers need to focus on creating a united experience between online stores and the traditional brick-and-mortar store, providing a positive customer experience at every touchpoint throughout the customer journey.

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Retail Technology Trends in 2020

With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways.

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How Coupons and Promo Codes Improve Personalization

In a world where marketers get messages in front of millions of prospects with a simple click,  the ability to make those offers feel personalized has become increasingly important. With personalized discounts, businesses can offer their customers more than a one-size-fits-all approach.