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Leveraging the Passive Customer in Your NPS Data

The Net Promoter Score (NPS) is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. While businesses primarily focus on Promoters and Detractors, they’re missing out on a considerable and influential part of their audience: the Passives. 

5 Ways to Create a VIP Experience in Real Estate

The customer experience (CX) is at the core value in the real estate industry. Buyers, sellers, tenants, investors and real estate professionals base their buying behavior and brand loyalty on the level of service and engagement they receive.

3 Ways Analyze the Customer Experience

It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. With the promise of high returns on investment and happier customers, why wouldn’t your business want to pay closer attention to what their customers are saying?