More Than an Award: What ShopperFest Reminded Us About Our Industry

BARE International Earns MSPA Americas 2026 Shoppers' Choice Award for the Tenth Consecutive Year

BARE International Celebrates Three Years in Spain and Strengthens Presence Across the Mediterranean Region

Why Inconsistent Execution Is Costing You More Than You Think

Building Stronger Client Partnerships Through Engagement


Top 5 Benefits of Staying Connected with BARE International
At BARE International, we value our vibrant community of evaluators. Whether you’re a seasoned professional or just starting out, staying connected helps you get the most out of your experience.
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Beyond Four Walls: Navigating the ‘Home Gym’ Boom with Next-Level Customer Experience
As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.
In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.
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Black Friday Trends 2023: What the Numbers Reveal
The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.
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Unlock the Holiday Magic: Boosting Your Retail CX with Mystery Shopping
Ah, the holiday season – a time when retail stores transform into bustling wonderlands adorned with twinkling lights and filled with eager shoppers searching for the perfect gifts. It’s a magical time, but for retail customer experience managers, it can also be a daunting challenge.
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BARE International Celebrates a Decade of Excellence with Record-Breaking 10th Consecutive MSPA Elite Status
BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.
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BARE International Promotes Melanie Cihak to US Deputy General Manager, Recognizing 20 Years of Excellence in Client Services and VOC/CX Strategies
BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.
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7 Secrets to Elevating the Guest Experience
In an era where the hospitality landscape is evolving rapidly, guest experience has emerged as a defining factor for hotels’ success. Exceptional guest experiences are a blend of thoughtful strategies, operational excellence, and genuine care.
Here are the top 7 key insights and industry best practices that can help you elevate the guest experience in your hotel and perhaps inspire new avenues of excellence.
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BARE International Partners with Stella Kochen Susskind of SKS Customer Experience to Elevate Market Research and Customer Experience Insights
BARE International, a global field force agency and renowned market research firm, is excited to announce a strategic partnership with Stella Kochen Susskind, a distinguished thought leader and the driving force behind SKS Customer Experience. This collaboration brings together BARE International’s decades of expertise in market research and global field force with Stella Kochen Susskind’s visionary insights in customer experience, creating a powerful alliance that promises to reshape the landscape of consumer insights across Brazil and LATAM.
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BARE International Announces New CEO Appointment and Second-Generation Promotion in Family-Owned Business
BARE International, a family-owned company in the customer experience industry, has appointed Jason Bare as the new President. With an in-depth understanding and passion for customer experience research, Jason’s appointment reinforces the company’s commitment to delivering exceptional services with a fresh and innovative approach. After serving as CEO for 36 years, Dale Bare has also announced her retirement. Former President Michael Bare will be taking over as the new CEO while Dale will still provide advisory support as the CEO Emerita.
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BARE International Announces the Opening of a New Office in Madrid, Spain
BARE International has opened a new office in Madrid, Spain, as part of its strategic plan to strengthen its global presence and deliver superior customer experience research and evaluation services.
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