Imagine stepping off a long-haul flight, weary and craving a moment of calm before your next leg. Instead of searching for an empty seat in a crowded terminal, you find yourself welcomed into an exclusive lounge—an oasis of plush seating, gourmet dining, and personalized service.
This level of premium hospitality is no longer just a perk for elite travelers; it’s a carefully crafted strategy by financial companies to enhance customer loyalty and brand prestige. Chase, Capital One, and other major players are making bold moves in this space, reshaping the landscape of airport lounges and beyond. At BARE International, we specialize in uncovering the customer experience insights behind these trends, helping businesses understand what truly drives consumer engagement.
https://www.bareinternational.com/wp-content/uploads/2025/04/2025-BARE-Blog-Headers-1.png6281200onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2025-04-01 13:23:202025-04-01 13:23:20The New Age of Travel: How Financial Giants Are Redefining Luxury and Loyalty
Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space.
At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.
Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred.
Travelers are looking for authentic guest experiences that engage their senses and inspire creativity. This demand has grown significantly, especially with the rise of artificial intelligence. In this article, Linda Amraen, the Global Director of Hospitality, discusses the AI-augmented changes happening in the hospitality industry.
https://www.bareinternational.com/wp-content/uploads/2024/12/DEC-4-Hospitality-Blog-A-1.png6281200onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2024-12-04 10:30:162024-12-04 10:30:16Entertain Me: AI’s Role in the Hospitality Industry’s Evolution
Black Friday is almost here, and shoppers are gearing up for one of the biggest retail days of the year! To understand how shopping habits are evolving, BARE International conducted a series of polls exploring what consumers want from their Black Friday experience this year. Here’s what we discovered:
At BARE International, we value our vibrant community of evaluators. Whether you’re a seasoned professional or just starting out, staying connected helps you get the most out of your experience.
https://www.bareinternational.com/wp-content/uploads/2024/04/Evaluators-Page-1.png10801920onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2024-10-21 09:54:462024-10-21 09:54:46Top 5 Benefits of Staying Connected with BARE International
As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.
In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.
https://www.bareinternational.com/wp-content/uploads/2024/03/MAR-6-Beyond-Four-Walls-Navigating-the-‘Home-Gym-Boom-with-Next-Level-Customer-Experience-1.png6281200onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2024-03-06 07:37:342024-03-06 07:37:34Beyond Four Walls: Navigating the ‘Home Gym’ Boom with Next-Level Customer Experience
The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.
https://www.bareinternational.com/wp-content/uploads/2023/11/Black-Friday-Blog-2024-1.png4251400onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2023-11-23 08:30:082023-11-23 08:30:08Black Friday Trends 2023: What the Numbers Reveal
Ah, the holiday season – a time when retail stores transform into bustling wonderlands adorned with twinkling lights and filled with eager shoppers searching for the perfect gifts. It’s a magical time, but for retail customer experience managers, it can also be a daunting challenge.
https://www.bareinternational.com/wp-content/uploads/2023/11/Untitled-design-36-1.png16792560onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2023-11-20 13:04:482023-11-20 13:04:48Unlock the Holiday Magic: Boosting Your Retail CX with Mystery Shopping
BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.
https://www.bareinternational.com/wp-content/uploads/2021/01/Untitled-design-63-1.png9001600onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2023-10-26 08:18:472023-10-26 08:18:47BARE International Celebrates a Decade of Excellence with Record-Breaking 10th Consecutive MSPA Elite Status
BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.
https://www.bareinternational.com/wp-content/uploads/2023/11/PR-M-Cihak-Promotion-1.png4251400onimodhttps://bareinter.wpenginepowered.com/wp-content/uploads/2026/02/BARE-ISO-Badge-2023-1.webponimod2023-09-28 08:18:212023-09-28 08:18:21BARE International Promotes Melanie Cihak to US Deputy General Manager, Recognizing 20 Years of Excellence in Client Services and VOC/CX Strategies
The New Age of Travel: How Financial Giants Are Redefining Luxury and Loyalty
Imagine stepping off a long-haul flight, weary and craving a moment of calm before your next leg. Instead of searching for an empty seat in a crowded terminal, you find yourself welcomed into an exclusive lounge—an oasis of plush seating, gourmet dining, and personalized service.
This level of premium hospitality is no longer just a perk for elite travelers; it’s a carefully crafted strategy by financial companies to enhance customer loyalty and brand prestige. Chase, Capital One, and other major players are making bold moves in this space, reshaping the landscape of airport lounges and beyond. At BARE International, we specialize in uncovering the customer experience insights behind these trends, helping businesses understand what truly drives consumer engagement.
Read more
How Airport Lounges Enhance Customer Loyalty: Insights for Financial Brands
Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space.
At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.
Read more
Entertain Me: AI’s Role in the Hospitality Industry’s Evolution
Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred.
Travelers are looking for authentic guest experiences that engage their senses and inspire creativity. This demand has grown significantly, especially with the rise of artificial intelligence. In this article, Linda Amraen, the Global Director of Hospitality, discusses the AI-augmented changes happening in the hospitality industry.
Read more
Black Friday Insights: What Our Polls Reveal About Changing Consumer Behavior
Black Friday is almost here, and shoppers are gearing up for one of the biggest retail days of the year! To understand how shopping habits are evolving, BARE International conducted a series of polls exploring what consumers want from their Black Friday experience this year. Here’s what we discovered:
Read more
Top 5 Benefits of Staying Connected with BARE International
At BARE International, we value our vibrant community of evaluators. Whether you’re a seasoned professional or just starting out, staying connected helps you get the most out of your experience.
Read more
Beyond Four Walls: Navigating the ‘Home Gym’ Boom with Next-Level Customer Experience
As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.
In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.
Read more
Black Friday Trends 2023: What the Numbers Reveal
The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.
Read more
Unlock the Holiday Magic: Boosting Your Retail CX with Mystery Shopping
Ah, the holiday season – a time when retail stores transform into bustling wonderlands adorned with twinkling lights and filled with eager shoppers searching for the perfect gifts. It’s a magical time, but for retail customer experience managers, it can also be a daunting challenge.
Read more
BARE International Celebrates a Decade of Excellence with Record-Breaking 10th Consecutive MSPA Elite Status
BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.
Read more
BARE International Promotes Melanie Cihak to US Deputy General Manager, Recognizing 20 Years of Excellence in Client Services and VOC/CX Strategies
BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.
Read more