‘The phrase “customer experience” gets a lot more play than it did in the business world in the past, when people would simply throw it around synonymously with the phrase “customer service.” We’ve established these two things are definitely not the same.
Customer experience is now seen as a key business strategy for every brand.’ BARE shares an article by Blake Morgan for Forbes on Five Trends Shaping The Future Of Customer Experience In 2019.
‘Most of those changes are driven by consumer demand. Customers crave personalized, frictionless experiences, and companies are sprinting to deliver them. But this idea of constant transformation can present a seemingly insurmountable challenge for companies that are struggling in today’s complex business environment.