‘A total of 167 billion coupons were distributed to US consumers in the first six months of 2011, according to the research firm NCH Marketing Services, and the value of redeemed coupons rose 5.3 percent to $2 billion. But it’s not your grandmother’s Sunday newspaper coupon clipping anymore. Websites with names like Southern Savers, livefabuless.com or thekrazycouponlady.com give consumers an edge on how to find the the right discounts in the art of “couponing,” which has evolved into a verb.’ BARE shares an article by Jonathan Treiber for Forbes on the humble coupon, which in the past gave consumers a few cents off soap or cereal , that has now mushroomed into a lifestyle for millions of Americans with its own television programs, websites and trading platforms.
BARE International honored for the MSPA Americas annual Shoppers’ Choice Awards for 2020.
‘The idea that the pandemic has accelerated pre-existing trends is talked about so much that it’s become a cliché. But it’s become a cliché because it’s true and for retailers with physical stores, that has meaningful implications.’ BARE shares an article by Richard Kestenbaum for Forbes with new changes for retail in 2021.
Congratulations to BARE International for earning Elite Company status from Mystery Shopping Professionals Association Americas. This will be the record seventh consecutive year BARE has earned this prestigious title.
‘After years of fighting for the “luxury” beauty experience, it appears beauty companies are giving in to the masstige retail reckoning.’ BARE shares an article by Priya Rao for Glossy with luxury beauty retail.
‘As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there’s more uncertainty than usual.’ BARE shares an article by David Fletcher for Business.com with customer experience and marketing promises.
‘Comfort shopping; revenge shopping. Call it what you will. Department stores across the world are counting on consumers wanting to spend more money than usual, particularly on luxury, in the narrow countdown to Christmas, putting some gloss on sales figures after a staggeringly bleak year.’ BARE shares an article by Kati Chitrakorn for Vogue Business with some ways department stores are rushing to boost Christmas spending.
‘Covid-19 has led to an increase in used car sales as people avoid mass transportation and are more sensitive to auto cost in the recession. Consumers can now find greater inventory of used vehicles online, and dealers are accelerating digital efforts too, but it can come at a premium and demand is driving up prices.’ BARE shares an article by Eric Rosenbaum for CNBC on trends in the used car market.
‘With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren’t the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020.’ BARE shares an article by Blake Morgan for Forbes with 10 items customers will be buying on Black Friday this year.
‘Amazon’s Prime Day 2020 might have kicked up an early holiday digital shopping frenzy on the site earlier this month, but as it turns out, other retailers hoped to benefit directly and indirectly from the commotion too.’ BARE shares an article by Grace L. Williams for Forbes with early retail holiday shopping.