News: BARE International Europe

BARE International, the most trusted name in customer experience research brings you this week’s BARE Fact: Black Friday Edition

‘America’s big ‘holiday’ is right around the corner: Black Friday! For many Americans, Black Friday represents savings galore, for others, it’s a day to frantically avoid. Whether you are a fan of Black Friday or not, these facts may surprise you!’ BARE shares some interesting Black Friday Facts compiled by Farm Bureau Financial Services*. Read more

November 23, 2018

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BARE Shares – 4 Tips For A Powerful Black Friday Customer Experience

‘Many retailers this year are anticipating Black Friday — but it’s different than in the past.’ BARE shares an article by Blake Morgan for Forbes on Four Tips For A Powerful Black Friday Customer Experience.

‘Some customers will be splitting their time and money between Black Friday, November 25 and Cyber Monday, November 28 — the day where websites like Zappos and Amazon bring customers the best deals of the year. While many customers anticipate some pandemonium at the in-store experience, it’s important that although it’s a stressful day, you have a strategy to keep everything running smoothly.

November 19, 2018

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BARE Cares: 5 Ways to Support Our Veterans

We don’t know them all, but we owe them all.

This year, BARE honors our Veterans (today, and every day) by partnering with ‘Veterans Moving Forward, Inc.’ – a nonprofit organization that raises and provides service dogs for veterans, with physical and/or mental health challenges, at no cost to the veteran.

November 12, 2018

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BARE Shares – Transforming The Customer Experience: Personalization

‘Personalized content can now be delivered through whichever touch point the customer prefers.’ BARE shares an article by Dale Renner for Forbes on Transforming the Customer Experience: Personalization.

‘Though the technology has advanced leaps and bounds — even in just the past few years — companies have only begun to crack the surface of personalization capabilities.

November 7, 2018

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BARE Shares – The New Manager: How Organizations Can Thrive In The Experience Economy

‘In today’s fast-paced, competitive world, corporate managers are increasingly realizing that working in silos seriously impedes innovation.’ BARE shares an article by Brad Murphy for Forbes on The New Manager: How Organizations Can Thrive In The Experience Economy.

‘Companies organized along traditional functional lines tend to be slow to change and inflexible, unable to respond to customer demand.

October 23, 2018

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BARE Shares – What Will Your Customer Experience?

Are you missing the most important question you can ask to retain your clients? BARE shares an article by Amie Devero for Forbes on What Will Your Customer Experience?

‘Businesses often make decisions based on a number of variables:

“What is most profitable?”

“How can we do it more efficiently?”

“How do we sell more?”

Tons of time and money are expended to develop the best possible way to deliver, structure, message and entice a new customer. Businesses are often asking, “How do we attract more customers?” You probably do it yourself.

Yet, not enough businesses spend significantly on the most important question: “How will my customer experience this?”

October 16, 2018

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BARE Shares – 32 Customer Experience Statistics You Need to Know

‘It seems that it was only yesterday that every business claimed the key to winning customers was in the quality of product or service they deliver. But, things have changed… In fact, all we hear these days is how important providing the best customer experience is.’ BARE shares an article by Toma Kulbytė for Super Office on 32 Customer Experience Statistics You Need to Know for 2018.

‘When Econsultancy conducted their survey for Digital Marketing Trends, they asked companies to state the single most exciting opportunity for 2018. The results? Customer experience (or CX) came in first (beating content marketing and mobile marketing!).

October 9, 2018

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BARE Shares – A Simple Guide For Developing A Better Customer Experience Management Strategy

‘We all like to think that what we offer is so unique that it should sell itself. In reality, most customers see little difference between product offerings.’ BARE shares an article by Andy Steuer for Forbes on How to Keep Unconscious Bias from Sabotaging Customer Experience Success.

‘Many competitors have similar features and offer similar quality. In this era of transparency, it’s harder than ever to compete on pricing. Customers have become accustomed to immediate access, instant answers, overnight delivery and free returns.

October 4, 2018