How do you nurture your connection with your customers in a meaningful way? How do you ensure their experience is such a positive one your customers become loyal ones?
Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?
As we’ve previously shared in a BARE Fact – “70% of buying experiences are based on how the customer feels they are being treated.” (McKinsey). But do you really know how the customer rates their experience? Will they be one of the happy customers that tell nine people about their experience, or the unhappy customer that tells 16 (nearly two times more) people about their poor experience?
In a recent survey from the online polling firm YouGov, eating better and exercising more top the list of new year’s resolutions. Yet a BARE International Health & Fitness Customer benchmark study showed that most gym members are unhappy with their current gym memberships.
Partnering with the right research field force is a critical first step