Tag Archive for: Automotive

BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.

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BARE International, a global field force agency and renowned market research firm, is excited to announce a strategic partnership with Stella Kochen Susskind, a distinguished thought leader and the driving force behind SKS Customer Experience. This collaboration brings together BARE International’s decades of expertise in market research and global field force with Stella Kochen Susskind’s visionary insights in customer experience, creating a powerful alliance that promises to reshape the landscape of consumer insights across Brazil and LATAM.

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BARE International has opened a new office in Madrid, Spain, as part of its strategic plan to strengthen its global presence and deliver superior customer experience research and evaluation services.

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SAN FRANCISCO–(BUSINESS WIRE)–Global Retail Data and Analytics leader, Intelligence Node, announced a strategic partnership with BARE International to expand current online data capabilities to include in-store collected pricing and assortment data and insights. With this partnership, Intelligence Node aims to be a partner of choice for retailers and brands looking for the most comprehensive, data-rich perspective of the consumer buying journey across in-store and online touchpoints.

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Celebrating 35 years as a leader in the customer experience market research industry, BARE International remains the premiere research partner for over 100 current automotive clients worldwide, adding an additional 19 client partners within the last quarter.

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‘I have just read a summary of what will happen in the future. It is exciting but also a little scary. It suggests that retailers have to change. Maybe retail will be more automated or maybe we will have less dense strip-malls. It certainly will be less people intensive as companies adopt the use of more advanced AI (Artificial Intelligence) to anticipate needs and enable automated delivery.’ BARE shares an article by Walter Loeb for Forbes on the future of retail.

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‘It took a pandemic to drag the car-buying process into the 21st century — and consumers are never going back.’ BARE shares an article by Joann Muller for Axios on the online shift with car purchases.

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‘Covid-19 has led to an increase in used car sales as people avoid mass transportation and are more sensitive to auto cost in the recession. Consumers can now find greater inventory of used vehicles online, and dealers are accelerating digital efforts too, but it can come at a premium and demand is driving up prices.’ BARE shares an article by Eric Rosenbaum for CNBC on trends in the used car market.

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