‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.
‘Brick-and-mortar retail has been impacted by the pandemic, of course, but its struggles have been compounded by a familiar foe: the competition against e-commerce sales. Recent data show, however, that brick-and-mortar retail is demonstrating a surprising degree of resistance to this threat.’ BARE shares an article by Calvin Schnure for Forbes on the comeback of brick-and-mortar retail.
‘The idea that the pandemic has accelerated pre-existing trends is talked about so much that it’s become a cliché. But it’s become a cliché because it’s true and for retailers with physical stores, that has meaningful implications.’ BARE shares an article by Richard Kestenbaum for Forbes with new changes for retail in 2021.
‘As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there’s more uncertainty than usual.’ BARE shares an article by David Fletcher for Business.com with customer experience and marketing promises.