‘In today’s connected world, a brand’s voice is no longer solely defined by the brand, but also by public feedback — largely online. So how you manage your company’s online reputation matters. It’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace. And it’s not as easy as simply running your own website or social media pages.’ BARE shares an article by Colson Hillier for Forbes on getting started and using online reputation management.
‘Brick-and-mortar retail has been impacted by the pandemic, of course, but its struggles have been compounded by a familiar foe: the competition against e-commerce sales. Recent data show, however, that brick-and-mortar retail is demonstrating a surprising degree of resistance to this threat.’ BARE shares an article by Calvin Schnure for Forbes on the comeback of brick-and-mortar retail.
‘I have just read a summary of what will happen in the future. It is exciting but also a little scary. It suggests that retailers have to change. Maybe retail will be more automated or maybe we will have less dense strip-malls. It certainly will be less people intensive as companies adopt the use of more advanced AI (Artificial Intelligence) to anticipate needs and enable automated delivery.’ BARE shares an article by Walter Loeb for Forbes on the future of retail.
‘Comfort shopping; revenge shopping. Call it what you will. Department stores across the world are counting on consumers wanting to spend more money than usual, particularly on luxury, in the narrow countdown to Christmas, putting some gloss on sales figures after a staggeringly bleak year.’ BARE shares an article by Kati Chitrakorn for Vogue Business with some ways department stores are rushing to boost Christmas spending.
‘When a customer no longer has to enter the store, the retailer has lost every touchpoint that exists within the store environment.‘ BARE shares an article by Sandy Smith for NRF on BOPIS (buy online, pick up in store) and curbside customer experience.
‘Amazon’s Prime Day 2020 might have kicked up an early holiday digital shopping frenzy on the site earlier this month, but as it turns out, other retailers hoped to benefit directly and indirectly from the commotion too.’ BARE shares an article by Grace L. Williams for Forbes with early retail holiday shopping.
‘There’s no denying the impact of COVID-19 on all areas of everyday life. Retailers and other companies are adjusting their approaches to capitalize on a new way of consumer life—focusing on health and safety, staying home and finding creative ways to shop.’ BARE shares an article by Blake Morgan for Forbes with 25 trends inspired by COVID-19 that show the long-term impacts of the pandemic.
‘As Q4 approaches, retailers and consumers alike are settling into new realities and habits while adjusting strategies and plans to accommodate them. Everything about 2020 looks different than years past, including the holidays, from travel and shopping to traditions and gifting.’ BARE shares an article for RetailMeNot with holiday predictions for Q4.
‘Forget power suits, haute couture and evening gowns. This season’s hottest trends are oversized t-shirts, pajamas and loungewear.’ BARE shares an article by Blake Morgan for Forbes with home-bound customer fashion trends.
‘How much of consumers’ new online beauty shopping habits will stick when stores reopen? How should beauty retailers react?’ BARE shares an article by Richard Kestenbaum for Forbes with new trends and innovations in the beauty retail industry.