Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish a strong social media presence. During these tough times that people are facing globally, social media has helped businesses to remain afloat and even flourish.
On this webinar, we share:
- Discovering the WHY through empathy mapping, including a bonus FREE template available here [click]!
- Defining buyer personas in an ever-shifting economy.
- Uncovering knowledge through the effective use voice of customer and online reputation insights.
‘Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.’ BARE shares an article by Jonathan Maze for Restaurant Business with new and upgraded loyalty programs.
Don’t make this mistake: attend our next webinar Thursday, August 6th, on
Buyer Personas and Empathy Mapping with Digital Adoption Methods!
(Or at least just get the recording!)
“They obviously didn’t know who they emailed.”
We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it first before deleting it. If you’re the spammer, you don’t care if the majority of your recipients are the right ones, because as long as a few are, you’re happy.
As a marketer or business owner, however, it’s a different story.’ BARE shares an article by Syed Balkhi for Customer Think on Why You Market to People and Not Your Customer Database.
‘Hotels and vacation rentals may seem the same since the start of the COVID-19 pandemic. They aren’t. New cleaning procedures and guest restrictions are in effect. But what are the new rules for hotels and vacation rental stays after the pandemic?’ BARE shares an article by Christoper Elliott for Forbes with new guidelines in the hospitality industry.
‘B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.’ BARE shares an article by Blake Morgan for Forbes about the new focus on customer experience in the B2B world.
What are some thoughts you may have if you had to stay at a hotel during COVID? Is your room thoroughly cleaned? Are employees taking the proper precautions? Linda, our Global Director of Client Services, shares her discoveries during an unexpected hotel stay.
We’re getting closer to the end of the initial wave. But the end of what? Hopefully, the end of dire reports about the surge in COVID-19 cases dominating the headlines day-to-day. From a business perspective, however, this end is in fact the beginning of something new.