‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology perspective, they should be looking to other ways they can provide value to customers that will secure their loyalty.’ BARE shares an article by Neil Hammerton for ITProPortal with key differences between customer service and customer experience.
Tag Archive for: CX
‘COVID-19 has changed the customer experience — perhaps forever.’ BARE shares an article by Ray Schultz for MediaPost with changing CX trends for brands to focus on.
‘Although customer experience has been coined as a key facet of a company’s brand perception, and in turn, the quality of its products, the term is not one we see often in industry.’ BARE shares an article by Lindsay Gilder for Thomas with customer experience tips for industrial businesses.
‘Leaders across the landscape understand that if they want to start posting pre-pandemic numbers, they need to streamline the customer experience as much as possible.’ BARE shares an article by Chalmers Brown for CustomerThink on key industries during the pandemic.
‘Years ago, I sat in on a sales presentation. The salesperson shared three options a client might expect when doing business with his company. The options were high quality, quick service and low price. He told the customer, “You get to choose two of the three.”‘ BARE shares an article by Shep Hyken for Forbes on consumer demand trends.
‘Covid has accelerated plenty of business trends, but personalization is one that’s often overlooked.’ BARE shares an article by Shama Hyder for Forbes on virtual personalized services.
‘Disengaged employees cost US organizations an estimated $450 to $550 billion a year, according to Gallup’s State of the American Workplace Survey. Many organizations try to improve employee engagement by throwing money at the problem — offering free food, free beer and other perks to improve employee satisfaction scores. But employee engagement is not about pool tables at the office or ice cream breaks in the afternoon — and it’s not just an HR issue.’ Here, BARE shares an article by Melissa Henley for CMS Wire on how to solve employee experience problems with customer experience skills.
According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the end of 2020. This year purchasers are empowered like never before: customers demand relevant personalized experiences, and companies must be accurate, dependable, and provide the service they guaranteed. Before approving any investment, organizations want to see a clear forecast of the return on investment for a solid CX program. It is important to choose the business metrics that are best suited to a particular industry and business.
‘The global pandemic that the world is dealing with right now has further shone a spotlight on CX, particularly on the importance of a quality digital experience. It should come as no surprise that in CX Networks’ survey, digital transformation and digital customer experience ranked high in responses from CX practitioners, solution providers and industry commenters when asked about top trends.’ Here, BARE shares the latest need-to-know stats on consumer behaviors and customer expectations.
‘There’s no denying the impact of COVID-19 on all areas of everyday life. Retailers and other companies are adjusting their approaches to capitalize on a new way of consumer life—focusing on health and safety, staying home and finding creative ways to shop.’ BARE shares an article by Blake Morgan for Forbes with 25 trends inspired by COVID-19 that show the long-term impacts of the pandemic.