‘Real-Time Analytics: The Key To Unlocking Customer Insights & Driving The Customer Experience finds that customer analytics are essential for improving customer experiences across all marketing, selling and service channels an enterprise relies on.’ Here, BARE International shares an article by Louis Columbus for Forbes on How to Improve Customer Experiences with Real-Time Analytics.
‘Fascinating insights are from a new study conducted by Harvard Business Review Analytic Services in conjunction with SAS, Intel and Accenture Applied Intelligence. The study is a quick, insightful read of 16 pages that combines survey findings and enterprises’ marketing results. The methodology is based on interviews with more than 560 business leaders drawn from the Harvard Business Review Advisory Council and the Harvard Business Review audience of readers in February and March 2018.
“The expectation of consumers today is that everything exists in the world of the now and that their interactions will be personalized,” says Jeff Jacobs
The study finds that banking, retail, and telecommunications have the greatest upside growth potential from adopting customer analytics. The following are the ways enterprises are using real-time customer analytics to improve revenue: