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‘A total of 167 billion coupons were distributed to US consumers in the first six months of 2011, according to the research firm NCH Marketing Services, and the value of redeemed coupons rose 5.3 percent to $2 billion. But it’s not your grandmother’s Sunday newspaper coupon clipping anymore. Websites with names like Southern Savers, livefabuless.com or thekrazycouponlady.com give consumers an edge on how to find the the right discounts in the art of “couponing,” which has evolved into a verb.’ BARE shares an article by Jonathan Treiber for Forbes on the humble coupon, which in the past gave consumers a few cents off soap or cereal , that has now mushroomed into a lifestyle for millions of Americans with its own television programs, websites and trading platforms.

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