Entries by jlusby

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How CX Audits Fix Profit Leaks

Profit loss in most organizations does not start with dramatic failures. It begins with small experience gaps that go unnoticed until they quietly influence customer decisions. The earliest warning signs rarely appear in reports or dashboards, which is why companies often realize the impact only after performance begins to slip. CX audits are designed to […]

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Beyond Service: How Customer Experience Is Redefining the DNA of Hospitality

For decades, hospitality has been synonymous with service: warm greetings, quick assistance and consistency across touchpoints. But today, the industry is undergoing a profound transformation. The modern guest is no longer satisfied with good service alone; they seek connection, meaning, and moments that feel personally crafted. Hospitality is no longer just an exchange of value. […]

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Through the Customer’s Eyes: A New Look at Experience Evaluation

Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture the facts, but video captures the truth.

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How BARE International Cares for Our Most Important Resource: Our People

At BARE International, our mission has always gone beyond insights and data, it’s about the people behind them. Our success is powered by individuals who bring curiosity, creativity, and commitment to every project.  That’s why we invest deeply in what truly matters: building a culture where our people can perform at their best, feel supported, and grow with purpose.