Listado de la etiqueta: omnichannel experience
The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.
The evolution of technology has left major changes permeating business models and consumer habits in the aftermath of the pandemic. One of the most obvious is the shift to digital. BARE shares an article from El Telégrafo on the omnichannel experience.