CUSTOMER EXPERIENCE SHOULDN'T BE A GUESSING GAME.

Completing more than 250,000 evaluations per year across over 165 countries, BARE is the most trusted name in customer experience research.

Decisions are based on insight, not assumptions.

FEATURED IN

HOW BARE WORKS

Whether they're Customers, Guests, Fans... Every experience is a promise. And we can help you deliver.

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CONSULT

DESIGN

INTEGRATE

We start by understanding your unique business, challenges, and goals to uncover what insights matter most.

Our team builds a tailored program using the right mix of methodologies, technology, and analytics to deliver meaningful insight.

We transform data into clear, actionable recommendations, so you know what to do next and why it matters.

Powered by AI.Refined by Human Insight.

We combine advanced AI analytics with experienced human analysts to deliver insights you can trust. AI helps us process large volumes of data quickly and consistently, while our experts add context, nuance, and strategic interpretation. 


This hybrid approach ensures your insights are both scalable and meaningful.

Why go BARE?

BARE International is a global market research firm specializing in customer experience measurement and improvement.


Since 1987, BARE has helped brands across 165 countries and over 20 industries understand, measure, and improve the experiences they deliver every day. Our insights go beyond reporting, providing clear recommendations tied to business outcomes. 


The result: smarter decisions, better experiences, and measurable impact.

DISCOVER THE PATH TO EXPERIENCE EXCELLENCE.

BARE International helps organizations understand and improve customer experience by combining AI-powered analytics, real-world evaluations, and expert human insight. Gain clarity into what’s happening across touchpoints so you can focus less on assumptions and more on meaningful improvements.

Mystery Shopping

See your brand through your costumers' eyes. BARE mystery shopping programs uncover real-word services gaps, compliance issues, and performance inconsistencies across locations and channels.

Feedback Surveys

Capture the voice of your customer at key moments. Our customized surveys transform feedback into measurable insights you can act on to improve loyalty, satisfaction, and retention.

Text Analytics & Sentiment Analysis

Make sense of unstructured feedback at scale. Using AI-powered text analytics, we identify trends, emotions, and themes hidden in reviews, surveys, and open-ended responses.

Pricing & Brand Audits

Understand how your pricing, positioning, and brand experience stack up. Our audits reveal how customers perceive your brand and how competitors may be winning (or losing) their attention.

Senior Company Brand Product Specialist, BJ’s Wholesale

Always a pleasure to work with BARE! From the beginning, they were able to help create and simplify a report that took me hours to create! I really appreciate the partnership and drive to help us be more efficient!

Chief Operations Officer, Gold’s Gym Southern California

BARE International has been instrumental in our success by allowing us to monitor our service and make immediate adjustments.

Vice President, General Counsel of Waterway Gas & Wash Company

The timely shops and well thought feedback has been an important facet in Waterway’s continuous improvement and growth over this time. We can rely on the folks at BARE to use good shoppers and provide useful results.

DISCOVER THE PATH TOEXPERIENCE EXCELLENCE

Start gaining clarity into your customer experience today.

Don’t wait: move beyond guesswork with BARE International.

Got Questions? We’ve Got Answers.

What types of businesses does BARE International work with?

We partner with organizations across industries, including retail, hospitality, financial services, automotive, and B2B services. Our programs are designed for companies with single or multiple locations that want a clear, data-driven view of their customer experience.

I already have a lot of customer data. Now what?

Many organizations collect large volumes of data but struggle to turn it into clear direction. BARE helps connect the dots using AI-powered analytics and expert interpretation, working seamlessly within your existing IT and business intelligence ecosystem or through BARE’s advanced analytics platform. Our teams are experienced in integrating with other platforms and delivering insights in the dashboards and tools you prefer. Your data, your way.

How is BARE different from other customer experience or market research providers?

BARE combines AI-powered analytics with real-world evaluations and human expertise to deliver insights you can actually act on. Rather than just reporting data, we focus on clarity, context, and recommendations that support informed business decisions.

How quickly can we expect insights or results?

Timelines vary based on the scope of your program, but many clients begin receiving insights within weeks. Our team works with you to align reporting and deliverables to your business goals, ensuring results are both timely and relevant.

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