{"id":19991,"date":"2024-11-27T14:01:18","date_gmt":"2024-11-27T14:01:18","guid":{"rendered":"https:\/\/www.bareinternational.com.br\/?p=19991"},"modified":"2024-11-27T14:01:18","modified_gmt":"2024-11-27T14:01:18","slug":"black-friday-2024-habitos-consumo-brasileiros","status":"publish","type":"post","link":"https:\/\/www.bareinternational.com\/pt-pt\/black-friday-2024-habitos-consumo-brasileiros\/","title":{"rendered":"Black Friday 2024: Principais Mudan\u00e7as nos H\u00e1bitos de Consumo dos Brasileiros"},"content":{"rendered":"<p><strong>A Black Friday \u00e9 um dos maiores eventos do varejo no Brasil, e as compara\u00e7\u00f5es entre os dados de 2023 e 2024 mostram mudan\u00e7as significativas nos h\u00e1bitos e prioridades dos consumidores brasileiros. A pesquisa, realizada com 1.080 participantes em 2024, traz insights valiosos sobre prefer\u00eancias de compra, canais utilizados e m\u00e9todos de pagamento.<\/strong><\/p>\n<p><!--more--><\/p>\n<h4>Menor Foco em Compras Pessoais<\/h4>\n<p>Em 2023, 79% dos consumidores planejaram se autopresentear durante a Black Friday. Em 2024, esse n\u00famero caiu para apenas 40%. Por outro lado, houve um aumento nas compras destinadas \u00e0 fam\u00edlia (32%) e aos parceiros (17%).<br \/>\nEssa mudan\u00e7a reflete uma maior diversifica\u00e7\u00e3o de prioridades, possivelmente influenciada por fatores econ\u00f4micos e pelo valor crescente das compras coletivas.<\/p>\n<h4><\/h4>\n<h4>Categorias Mais Buscadas<\/h4>\n<p>Os eletr\u00f4nicos continuam no topo das listas de desejo, representando 22% das inten\u00e7\u00f5es de compra em 2024, seguidos por roupas e moda (20%), beleza e cosm\u00e9ticos (17%) e eletrodom\u00e9sticos (15%).<br \/>\nEmbora a tecnologia ainda lidere, moda e beleza continuam desempenhando um papel importante no consumo pessoal.<\/p>\n<h4><\/h4>\n<h4>Prefer\u00eancia por Compras Online<\/h4>\n<p>A pesquisa online \u00e9 cada vez mais relevante:<\/p>\n<ul>\n<li><strong>2023:<\/strong> 84% dos consumidores pesquisavam ofertas on-line e 68% planejavam receber produtos em casa.<\/li>\n<li><strong>2024:<\/strong> 87% pesquisam on-line, mas a prefer\u00eancia por entrega em casa caiu para 74%, com 16% optando por retirada em loja.<\/li>\n<\/ul>\n<p>O e-commerce segue como o principal canal, mas a popularidade da retirada em loja est\u00e1 crescendo, mostrando uma nova tend\u00eancia de conveni\u00eancia para os consumidores.<\/p>\n<h4><\/h4>\n<h4>Fontes de Pesquisa de Ofertas<\/h4>\n<p>A forma como os consumidores buscam ofertas mudou:<\/p>\n<ul>\n<li><strong>2023:<\/strong> Google (67%) e redes sociais (53%) dominavam.<\/li>\n<li><strong>2024:<\/strong> O uso do Google caiu para 34% e das redes sociais para 31%, enquanto e-mails promocionais e recomenda\u00e7\u00f5es pessoais ganharam relev\u00e2ncia.<\/li>\n<\/ul>\n<p>Isso indica um consumidor mais estrat\u00e9gico, explorando uma combina\u00e7\u00e3o de canais para obter as melhores ofertas.<\/p>\n<h4><\/h4>\n<h4>M\u00e9todos de Pagamento<\/h4>\n<p>Os meios de pagamento tamb\u00e9m passaram por transforma\u00e7\u00f5es:<\/p>\n<ul>\n<li><strong>2023:<\/strong> Cart\u00e3o de cr\u00e9dito era l\u00edder com 80%, seguido por 23% utilizando financiamento.<\/li>\n<li><strong>2024:<\/strong> O cart\u00e3o de cr\u00e9dito caiu para 71%, enquanto o Pix subiu para 25%, consolidando-se como uma op\u00e7\u00e3o pr\u00e1tica e confi\u00e1vel.<\/li>\n<\/ul>\n<p>Esse crescimento do Pix destaca a prefer\u00eancia por m\u00e9todos digitais e instant\u00e2neos entre os brasileiros.<\/p>\n<h4><\/h4>\n<h4>Consumo Impulsivo<\/h4>\n<p>Mesmo com um planejamento crescente, 67% dos consumidores em 2024 admitem que ir\u00e3o comprar algo fora da lista original.<br \/>\nEsse comportamento impulsivo representa uma oportunidade para marcas, que podem investir em estrat\u00e9gias de marketing voltadas para compras n\u00e3o planejadas.<\/p>\n<h4><\/h4>\n<h4><strong>Conclus\u00e3o<\/strong><\/h4>\n<p>Os dados da pesquisa mostram um consumidor brasileiro mais digital e estrat\u00e9gico, mas ainda aberto a explorar novas op\u00e7\u00f5es. As marcas que adaptarem suas estrat\u00e9gias para oferecer experi\u00eancias personalizadas, promo\u00e7\u00f5es relevantes e m\u00e9todos de pagamento diversificados ter\u00e3o maior sucesso nesta Black Friday.<\/p>\n<p>Quer entender mais sobre as tend\u00eancias do varejo em 2024? Continue acompanhando nossos artigos e descubra insights exclusivos para preparar sua empresa para o futuro do consumo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday \u00e9 um dos maiores eventos do varejo no Brasil, e as compara\u00e7\u00f5es entre os dados de 2023 e 2024 mostram mudan\u00e7as significativas nos h\u00e1bitos e prioridades dos consumidores brasileiros. A pesquisa, realizada com 1.080 participantes em 2024, traz insights valiosos sobre prefer\u00eancias de compra, canais utilizados e m\u00e9todos de pagamento.<\/p>\n","protected":false},"author":5,"featured_media":19992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2147,2153],"tags":[395,2421,2409,688,2422,2423,2356,2424],"class_list":["post-19991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bare-news","category-blog-2","category-pesquisa-de-satisfacao-nps","tag-black-friday","tag-black-friday-2024","tag-comportamento-do-consumidor","tag-e-commerce","tag-habitos-de-consumo","tag-metodos-de-pagamento","tag-pesquisa-de-mercado","tag-tendencias-do-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2024: Mudan\u00e7as nos H\u00e1bitos de Consumo<\/title>\n<meta name=\"description\" content=\"Descubra as mudan\u00e7as nos h\u00e1bitos de consumo na Black Friday 2024. 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