{"id":37379,"date":"2018-06-06T18:51:29","date_gmt":"2018-06-06T18:51:29","guid":{"rendered":"https:\/\/www.bareinternational.cl\/?p=16473\/"},"modified":"2018-06-06T18:51:29","modified_gmt":"2018-06-06T18:51:29","slug":"que-es-el-nps-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.bareinternational.com\/es\/que-es-el-nps-y-para-que-sirve\/","title":{"rendered":"\u00bfQu\u00e9 es el NPS y para qu\u00e9 sirve?"},"content":{"rendered":"<h2><\/h2>\n<h2>NPS &#8211; Net Promoter Score<\/h2>\n<p>En la actualidad, la creaci\u00f3n de experiencias memorables para clientes cautivos y potenciales es de vital importancia para cualquier marca. Para lograrlo, es fundamental el analizar el viaje del cliente y determinar, con base en su experiencia, su nivel de satisfacci\u00f3n y la probabilidad de que pudiera recomendarnos en su entorno cercano. El <strong>NPS <\/strong>(siglas en ingl\u00e9s de &#8216;<strong><em>Net Promoter Score&#8217;<\/em>)<\/strong> es el indicador adecuado para esta m\u00e9trica.<\/p>\n<p><!--more--><\/p>\n<p>Dado que en cada uno de los puntos de contacto (o <em>touchpoints<\/em>) infiere una parte de las expectativas del cliente, la medici\u00f3n de la experiencia en cada una de las diferentes etapas puede brindar la informaci\u00f3n necesaria para crear valor y procurar no s\u00f3lo la fidelizaci\u00f3n de clientes, sino su recomendaci\u00f3n en su entorno cercano.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfPara qu\u00e9 sirve el NPS?<\/h3>\n<p>Para lograr los objetivos mencionados en el p\u00e1rrafo anterior, se deben trazar estrategias enfocadas a crear hacia una <b>excelente experiencia de clientes<\/b>. El <strong>NPS<\/strong>, refleja el nivel de satisfacci\u00f3n de tus clientes, <b><i>con base en las expectativas y experiencia real<\/i><\/b>; en la <b>mezcla racional y emocional<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfC\u00f3mo se mide el NPS?<\/h3>\n<p>La metodolog\u00eda consiste en obtener la primera y aut\u00e9ntica impresi\u00f3n de los clientes, sin un riesgo de sesgo o parcialidad.\u00a0En una escala del 0 al 10, califican de manera subjetiva qu\u00e9 tan dispuestos estar\u00edan a recomendar la marca con sus amigos o familiares (influyendo las expectativas para con la marca, la experiencia en la interacci\u00f3n\/transacci\u00f3n y el cumplimiento de necesidades).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-16504\" src=\"https:\/\/www.bareinternational.mx\/wp-content\/uploads\/sites\/8\/2018\/06\/Escala-NPS-1-300x209.png\" alt=\"Escala NPS\" width=\"300\" height=\"209\" \/><\/p>\n<ul>\n<li><strong>Detractores (califican de 0 a 6):<\/strong>\u00a0Estos clientes pueden haber tenido una mala experiencia y son m\u00e1s propensos a hablar mal de la marca. Suelen ser tambi\u00e9n quienes inmediatamente generan malas cr\u00edticas en redes sociales.<\/li>\n<li><strong>Neutrales (califican de 7 a 8):<\/strong>\u00a0Estos clientes, tambi\u00e9n llamados \u00abPasivos\u00bb suelen haber tenido una experiencia aceptable con la marca, aunque sin ning\u00fan\u00a0 factor que les haya hecho fascinarse con el producto o servicio, como para recomendarlo. Usualmente este grupo no tiene reparo en abandonar tu marca para comprar con la competencia.<\/li>\n<li><strong>Promotores (califican de 9 a 10):<\/strong>\u00a0Los promotores son los clientes que AMAN tu marca; se vuelven seguidores y \u00abembajadores\u00bb, generando muchas veces publicidad de boca en boca. Estar\u00e1n dispuestos no s\u00f3lo a volver a comprar tu producto\/servicio, sino incluso invertir en compras adicionales y recomendarte.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>El indicador <strong>NPS<\/strong> se calcula restando el porcentaje de Promotores menos el porcentaje de Detractores, pudiendo obtener un <strong>porcentaje desde +100% hasta -100%<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfC\u00f3mo puedo implementar el NPS en mi negocio?<\/h3>\n<p>Puedes incorporar el indicador NPS mediante una proactiva y continua medici\u00f3n de experiencia de clientes (por ejemplo, mediante <a href=\"https:\/\/www.bareinternational.cl\/servicio\/cliente-incognito\/\">mystery shopping<\/a>) y\/o <a href=\"https:\/\/www.bareinternational.cl\/servicio\/encuestas-de-clientes\/\">encuestas de satisfacci\u00f3n<\/a>.\u00a0De este modo podr\u00e1s no s\u00f3lo mejorar tu porcentaje de promotores, sino trabajar en funci\u00f3n de su completa fidelizaci\u00f3n, logrando as\u00ed tambi\u00e9n un alto retorno de inversi\u00f3n para tu Compa\u00f1\u00eda.<\/p>\n<hr \/>\n<p>Si te interesa integrar estrategias para la incrementar la fidelizaci\u00f3n de tus clientes, incluyendo indicador NPS, \u00a1cont\u00e1ctanos! Nuestros consultores pueden ofrecerte excelentes alternativas con alto retorno de inversi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>+Te puede interesar tambi\u00e9n: \u00ab<a href=\"https:\/\/www.bareinternational.com\/es\/memorial-day-2018-infographic\/\">\u00bfMystery Shopping o Encuestas de Satisfacci\u00f3n?<\/a>\u00bb<\/p>\n<div class=\"entry-content\">\n<p>+BARE International LATAM:\u00a0\u00a0<a href=\"mailto:BareChile@Bareinternational.com\">BareChile@Bareinternational.com<\/a><\/p>\n<p>+<a href=\"https:\/\/www.bareinternational.com\/request-a-quote\/\">Quiero una cotizaci\u00f3n<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h6>BARE INTERNATIONAL\u00a0 \u2013 L\u00cdDER EN LA INVESTIGACI\u00d3N DE EXPERIENCIA DE CLIENTES<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-985 alignleft\" src=\"https:\/\/www.bareinternational.mx\/wp-content\/uploads\/sites\/8\/2017\/03\/mystery-shopping-300x117.png\" alt=\"\" width=\"144\" height=\"56\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NPS &#8211; Net Promoter Score En la actualidad, la creaci\u00f3n de experiencias memorables para clientes cautivos y potenciales es de vital importancia para cualquier marca. Para lograrlo, es fundamental el analizar el viaje del cliente y determinar, con base en su experiencia, su nivel de satisfacci\u00f3n y la probabilidad de que pudiera recomendarnos en su [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[],"class_list":["post-37379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el NPS y para qu\u00e9 sirve? - BARE International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bareinternational.com\/es\/que-es-el-nps-y-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el NPS y para qu\u00e9 sirve? - BARE International\" \/>\n<meta property=\"og:description\" content=\"NPS &#8211; Net Promoter Score En la actualidad, la creaci\u00f3n de experiencias memorables para clientes cautivos y potenciales es de vital importancia para cualquier marca. 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