{"id":17587,"date":"2020-07-07T12:11:35","date_gmt":"2020-07-07T12:11:35","guid":{"rendered":"https:\/\/www.bareinternational.cl\/?p=17587\/"},"modified":"2020-07-07T12:11:35","modified_gmt":"2020-07-07T12:11:35","slug":"retailers-report-that-pandemic-shoppers-are-buying-more-home-and-design-products","status":"publish","type":"post","link":"https:\/\/www.bareinternational.com\/es\/retailers-report-that-pandemic-shoppers-are-buying-more-home-and-design-products\/","title":{"rendered":"RETAILERS REPORT THAT PANDEMIC SHOPPERS ARE BUYING MORE HOME AND DESIGN PRODUCTS"},"content":{"rendered":"
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\u2018With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.\u2019\u00a0<\/strong>BARE shares an article<\/strong>\u00a0by\u00a0Elizabeth Fazzare<\/a>\u00a0for\u00a0Forbes<\/a>\u00a0with data on rising home and design shopping trends.<\/strong><\/p>\n<\/div>\n

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\u2018In mid-March, when United States President Donald Trump declared a national emergency and the coronavirus had infected people in all 50 states, many white-collar Americans began working from home. According to a\u00a0survey by analytics and advisory company Gallup<\/a>, on March 13 at the beginning of U.S. stay-at-home orders, 31% of employees in the nation were working remotely. By the end of the month, that number had doubled to 62%.<\/p>\n

In the first week of stay-at-home orders in the United States, luxury consignment retailer The RealReal saw a 23% week-over-week uptick in sales of home items. Over the last three months, retail website Moda Operandi has seen a 97% increase in the quantity of homeware items sold. And during the month of March, online furniture and home renovation shop Wayfair saw strong demand for kitchen items and soft goods like bedding, towels, and mattresses. Spending more time indoors this spring led shoppers to reconsider their home decor, and embrace the inclination toward \u201cnesting,\u201d the desire to rearrange one\u2019s surroundings to increase comfort, cleanliness, or pleasurable aesthetics (the term is often associated with pregnancy as families get the urge to create a nursery or a child-friendly home while waiting for the baby\u2019s birth).<\/p>\n

For Moda Operandi shoppers during the coronavirus pandemic, stocking up on festive tabletop products (plates, napkins, placemats, etc.) is a priority as many more people are cooking and eating at home. The retailer\u2019s best-sellers include raffia placemats by designer Tory Burch and Les Ottomans cloth napkins printed in a peacock design. Luxury consumers at The RealReal showed similar interests. In the period between March 16 and June 8, demand for items in the home and art category jumped 16% year over year, largely driven by purchases of sculpture and tabletop items, says Patricia Stevens, category director for the company.<\/p>\n

Wayfair reported that outdoor dining essentials have continued to sell well during the virus\u2019s rise. \u201cIn March, when stay-at-home orders went into effect, Wayfair saw strong demand for work-from-home necessities such as desks, office chairs, as well as basic cookware and other kitchen items,\u201d says Julie Cassetina, the company\u2019s senior public relations director. \u201cAs we entered April, Wayfair customers began to shift focus to enhancing their outdoor spaces to really maximize function, making it a true extension of the home. Based on the trends we\u2019re seeing, consumers are looking for new ways to entertain the whole family outdoors, while also elevating their yards with decorative accents and more.\u201d<\/p>\n

Now, as the number of COVID-19 infections rises again in several states, experts predict these home and design shopping trends will continue. \u201cWe\u2019re expecting that investing and improving the home will be an ongoing trend through the remainder of 2020,\u201d says Stevens. \u201cEven as restrictions begin to lift, we still anticipate consumers will be spending more time at home than they were pre-COVID due to ongoing precautions,\u201d she continues. Whether sprucing up an outdoor space, perfecting a tablescape, or buying the latest gadget for a new favorite recipe, the data shows that Americans at home are willing to spend on improving their environment, despite nationwide economic downturn.<\/p>\n

Says Stevens: \u201cAs the months continue, we expect they will not only seek items for functionality and comfort but also continue to invest in their surroundings (art, decor) to better appreciate their living space.\u201d\u2019<\/p><\/blockquote>\n

 <\/p>\n

Read the\u00a0original article in full here<\/a>.<\/em><\/p>\n

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For more information on how we can help you set up a mystery shopping program,\u00a0send us a note here<\/a>. We, at BARE, believe in the \u2018why\u2019 behind the reasons, and we will provide actionable insights to help you provide the best experience for your customers.<\/p>\n

Disclaimer of endorsement: Any reference obtained from this article to a specific business, product, process, or service does not constitute or imply an endorsement by BARE International of the business, product, process, or service, or its producer or provider.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018With an unprecedented amount of time spent in their domestic spaces, Americans also began shopping to redecorate them.\u2019\u00a0BARE shares an article\u00a0by\u00a0Elizabeth Fazzare\u00a0for\u00a0Forbes\u00a0with data on rising home and design shopping trends.<\/p>\n","protected":false},"author":5,"featured_media":17588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2671,2661],"tags":[556,1318,621,619,1114,488,622,274,623],"class_list":["post-17587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bare-news-en","category-bare-shares-en","tag-covid-19","tag-customer-experience-es","tag-home-and-design","tag-online-shopping","tag-retail-es","tag-retail-trends","tag-shopper","tag-shopping","tag-stay-at-home"],"_links":{"self":[{"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/posts\/17587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/comments?post=17587"}],"version-history":[{"count":0,"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/posts\/17587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/media\/17588"}],"wp:attachment":[{"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/media?parent=17587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/categories?post=17587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bareinternational.com\/es\/wp-json\/wp\/v2\/tags?post=17587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}