{"id":17321,"date":"2020-01-27T15:10:21","date_gmt":"2020-01-27T15:10:21","guid":{"rendered":"https:\/\/www.bareinternational.cl\/?p=17321\/"},"modified":"2020-01-27T15:10:21","modified_gmt":"2020-01-27T15:10:21","slug":"are-customer-surveys-effective","status":"publish","type":"post","link":"https:\/\/www.bareinternational.com\/es\/are-customer-surveys-effective\/","title":{"rendered":"ARE CUSTOMER SURVEYS EFFECTIVE?"},"content":{"rendered":"

Want to learn more about your customers\u2019 needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they\u2019re sending inadequate surveys.<\/strong><\/span><\/p>\n

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Hoping to improve customer experience, companies clog people\u2019s email inboxes with customer satisfaction surveys asking about their latest store visit or online transaction. Robocalls continue to nag people, often during busy times. Even social media is not immune, as some of the largest social networks have recently rolled out poll capabilities for users. Done well, a survey is an honest approach to authentically improving customer satisfaction. Not taking the time to create a high-quality survey instead create a wasted opportunity.<\/p>\n

WHAT ARE CUSTOMER SURVEYS?<\/h4>\n

Customer surveys are a method of getting consumer feedback to help companies measure satisfaction, perform market research, and gauge expectations. 96% of consumers don\u2019t bother to complain, making consumer surveys an excellent way for organizations to gauge customer satisfaction and ask questions to better understand their customers\u2019 problems. When you create a survey designed to gather feedback, instead of relying on internal perceptions, a company can check in a concrete way on how they are actually performing. So it\u2019s no wonder that many businesses are increasingly reaching out to their customers for feedback on what they\u2019re doing well, and more importantly what needs to be improved.<\/p>\n

CREATING IMPACTFUL SURVEYS<\/h4>\n

Customer satisfaction is not an end-all-be-all approach to customer experience measurement, but it\u00a0is<\/em>\u00a0a crucial piece of brand maintenance and customer relationship management. Individual interactions carry a lot of weight with your customers.\u00a0Zendesk found<\/a>\u00a0that 39% of consumers avoid vendors for over 2 years after having a negative experience.<\/p>\n

Improving the way you ask customers for feedback can make a monumental difference in your business. Even if you\u2019re not a major rideshare company, you probably have important customer interactions every day that you\u2019d like to measure more effectively. There are a number of best practices you can take away to create a meaningful survey with actionable feedback:<\/p>\n

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  1. Send customer satisfaction surveys in a timely manner.<\/li>\n
  2. Keep customer satisfaction surveys to 3 questions or less.<\/li>\n
  3. Ask customers to explain their rating or response.<\/li>\n
  4. Include an open-ended question.<\/li>\n
  5. Personalize your survey questions.<\/li>\n<\/ol>\n

    CUSTOMER SURVEYS BY BARE INTERNATIONAL<\/h4>\n

    Businesses who measure customer satisfaction are 33% more likely to describe themselves as successful than those who don\u2019t, according to\u00a0Survey Monkey.\u00a0<\/a>\u00a0Surveying remains one of the top methods of data collection. Depending on your needs, there are several solutions that result in the actionable insights you need to make immediate decisions:<\/p>\n