{"id":16953,"date":"2022-11-21T14:49:33","date_gmt":"2022-11-21T14:49:33","guid":{"rendered":"https:\/\/www.bareinternational.cl\/?p=16953\/"},"modified":"2022-11-21T14:49:33","modified_gmt":"2022-11-21T14:49:33","slug":"the-true-value-of-customer-experience-research","status":"publish","type":"post","link":"https:\/\/www.bareinternational.com\/es\/the-true-value-of-customer-experience-research\/","title":{"rendered":"THE TRUE VALUE OF CUSTOMER EXPERIENCE RESEARCH"},"content":{"rendered":"
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The race to own customer experience is on! Customer experience research (CXR) is the process of collecting data regarding the experience customers have with a company<\/span><\/span>. As straightforward as it may sound, CXR is a complex equation that goes as deep as the data will allow.<\/strong><\/p>\n<\/div>\n

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(<\/span>CUSTOMER EXPERIENCE. NOUN.<\/span><\/span>)<\/span><\/strong><\/em><\/h3>\n

CUSTOMER EXPERIENCE<\/span>\u00a0IS WHAT CUSTOMERS FEEL WHILE SHOPPING, AFFECTED BY SUCH FACTORS AS HOW A STORE IS LAID OUT, THE LEVEL OF SERVICE THEY RECEIVE, AND HOW EASY IT IS TO FIND PRODUCTS.<\/h3>\n<\/blockquote>\n

There\u2019s a huge gap between the experiences consumers want and what organizations are giving them. According to Bain and Co<\/a>, 80% of organizations believe they are delivering a superior experience, but only 8% of customers agree with this statement when surveyed.\u00a0Failing to bridge the gap can be costly which is why companies are finally recognizing the importance of delivering an experience that makes them stand out from their competition.<\/p>\n

Business owners often fail to fully understand what a superior customer experience is worth, which is why you need a strategy that provides actionable feedback to help you make critical business decisions. To do so you need the right\u00a0customer research solutions<\/a>\u00a0customized to your unique business challenges.<\/p>\n<\/div>\n

UNCOVERING ANSWERS<\/h3>\n

Customer Experience Research evaluates your relationship with your customers at all touch points; from initial awareness to repeat purchasing and brand advocacy. As a business owner, you can and should see your business through your customers\u2019 eyes in order to drive meaningful changes. Customer research gives you vital insights to improve your customer centricity and reap the advantages of loyalty.<\/p>\n

Be it customer service, product quality, or just the way the customers feel about the companies they do business with, customer experience research rises to the top of whether or not the customer will decide to keep doing business with a brand. BARE International\u2019s proven success across industry categories stems from asking the right questions to help you address the challenges you face everyday. Questions frequented by our clients (and answers) include:<\/p>\n