Social media is still one of the most effective ways to grow a business and brand on the internet today, but there’s still a large question mark with most B2B companies not seeing value in it. The truth is though, social media can provide a huge value in acquiring new customers when used strategically.

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The more technology advances, the more it’s integrated into our daily lives. As people change their behaviors, marketers, salespeople, and customer support reps will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, we’ll need to pursue one, holistic approach — an omni-channel experience.  Read more

You may have heard the term Customer Technology being thrown around lately, and how it is changing the face of customer experience. Here, BARE International shares an article by Blake Morgan for Forbes on What Is Customer Experience Technology?

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Did you know that May 1 is Loyalty Day — the same day much of the rest of the world celebrates as May Day? Since studies have shown that it costs 6 to 7 times more to acquire a new customer than keep an old one, outpacing your competition depends upon having a loyal tribe of happy customers.

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How do you nurture your connection with your customers in a meaningful way? How do you ensure their experience is such a positive one your customers become loyal ones?

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Businesses all over the world can do better at engaging employees at work. How can you establish a work environment that offers more than just a paycheck — the kind of place where every employee is motivated to give their best?

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At BARE International, we’re always on the look out for great mystery evaluators. But what does it really involve and what do you need to be an exceptional secret shopper? Read more

As we mentioned in a previous blog post on healthcare, it may be hard for some people to think of patients as customers, but they definitely are. Providing great customer service at your medical practice boosts revenue and patient satisfaction. Read more