Grocery – Pharmacy – FMCG (Fast Moving Consumer Goods)
As demographic and consumer lifestyles change rapidly in the new economy, many Grocery and FMCG businesses find themselves having to assess and adjust quickly to keep up. Such dynamic shifts affect not only how consumers shop, but also where they choose to shop. Creating strong brand identity, leveraging new product categories and growing the customer base are core concerns that no consumer product company can afford to ignore.
Customer feedback surveys consistently indicate that today’s consumers are looking for stores that:
- Sell the product needed and have it in stock when they want it.
- Make it easy for shoppers to find what they are looking for.
- Provide quality information to help shoppers decide what to buy.
- Have friendly, helpful employees who make the experience pleasant.
To make sure that your stores are answering these critical customer needs, BARE International will design custom-fit programs that include:
- Mystery Customer Visits
- POS Price and Merchandising Competitor Audits
- Facility Audits to Assess Appearance and Cleanliness
- Customer Satisfaction Surveys: In person, by phone, email or on the web
As a result, your organization will improve customer satisfaction and stay ahead of the competition.
For more information, please contact:
Lynne Brighton, Senior Vice President
800-296-6699 x 3133