Retail

BARE International currently performs retail evaluations in over 100 countries. In order to stay competitive, we know it is critical for retailers to maximize profitability. Our mystery customer research programs help retailers worldwide to improve operations, enhance customer service, develop brand loyalty, and increase revenue.

The following customized services will help you improve overall performance and productivity:

• Mystery Customer Visits to Assess Sales and Customer Service
• Mystery Visits to Competitors
• Mystery Phone Audits
• Customer Satisfaction Surveys: Phone Call, IVR or Email
• Customer-Intercept Interviews
• Employee Reward and Incentive Programs
• Employee Satisfaction Surveys

Case Studies

Who's Minding Your Store?

When a retailer wanted to move beyond basic Mystery Shopping and develop email interviewing standards for preferred customers, create specific data collection programs, and overhaul its in-store comment card program, it called BARE International for a complete make over.

BARE International's custom plan:

• Provide retail client with ability to measure perception with reality
• Develop a Mystery Shopping evaluation program - three different departments visited twice monthly - to assess client and employee product knowledge and performance
• Create a flexible evaluation program enabling additional programming requests as client's needs change
• Analyze data to establish overall store performance scores according to client's criteria

Client benefits:

• Improve customer service and performance in all departments
• Analyze data to create equitable bonus program for store managers
• Establish new client Marketing Department tools for interviewing customers via email and storing responses in a uniform, accessible way
• Formulate program to transfer data from in-store comment cards to a Web-based reporting system
• Ability to combine all three data-collection sets - Mystery Shopping evaluations, online customer interviews, and in-store comment card information - into one reporting system yielding one overall summary score per store
• The client reports the program accomplished, "All we had hoped it would, and more."