Grocery / FMCG

Grocery - Pharmacy - FMCG (Fast Moving Consumer Goods)

Major demographic and consumer lifestyle changes have affected not only how consumers shop, but also where they choose to shop. Creating strong brand identity, leveraging new product categories and growing the customer base are core concerns for consumer product companies around the world.

Customer feedback surveys consistently indicate that today's consumers are looking for the following in their shopping experience:

• Store sells the product needed and has it in stock when they want it.
• Make it easy for them to shop and to find what they are looking for.
• Provide the information they need in order to help them decide what to buy.
• Have friendly, helpful employees available in order to make the experience pleasant.

There has been much consolidation in the industry in recent years. The surviving players have realized that they cannot be all things to all people. Instead, they are striving to do the things they do best and to do them better than their competition does.

BARE will design the right programs to help your company stay ahead of the competition:

• Mystery Customer Visits
• POS Price and Merchandising Competitor Audits
• Facility Audits to Assess Appearance and Cleanliness
• Customer Satisfaction Surveys: In person, by phone, email or on the web

For more information, please contact:
BAREcorporate@bareinternational.com
Lynne Brighton, Senior Vice President
800-296-6699 x 3133